Positioning for beginnerse
Knowledge base of SEO
Search engine optimization is an effort to increase the visibility of a website in search results. Most often, positioning is based on techniques that do not fully comply with the search engine guidelines. Positioning is often performed along with SEO activities.
EVERYTHING YOU NEED TO KNOW TO BUILD YOUR PROFESSIONAL WEBSITE
We have a very good news! Positioning does not require huge resources, graduation, expensive tools. Year by year becomes an increasingly natural process, consistent with the actions taken for the movement, not art itself.
Always the most secure solution is to employ a good SEO agency. However, for many reasons, companies decide on self-positioning or simply want to understand what’s going on.
This guide was created for people who:
They begin the adventure with positioning
They want to position their own websites
They like to know more about the services they commission.
Education in SEO is worth starting with an article: what is web site positioning, then rethink the topic of keyword selection and page optimization. The next step is to get to know and configure the tools: Google Analytics and Google Webmaster Tools.
If our company is local, we recommend the text of local positioning. For all companies, it is important to have an initial link and a monthly link – especially with the use of a variety of SEO tools.
The only thing we recommend to outsource at every stage is a seo audit. Have a nice read!
Positioning for beginners
SEO for Bloggers - Why is it important? How to increase?
SEO is for every blog author to be or not to be. In fact, every blogger must know the principles of optimizing Google search engine content and maintain organic traffic on his or her blog. What is it about and why it is such an important element for every blogger you will learn from this article.
How to optimize your Google My Business card?
Creating a Google My Business card is not difficult. As it turns out, it is also not difficult to supplement her with information about our company! It all boils down to completing fields in accordance with standards adopted in the service. Generate two more times to cross your site through synergy of activities!
SEO Audit - Site Optimization from A to Z
We have tried to gather all relevant information about SEO audits. See what it is to audit seo when to do it and what to expect from it. See also our ready-made SEO audit for wedding portal and e-book which will allow you to independently prepare a free SEO audit.
How to add a business to Google My Business - Create a Google Maps business card
In a few moments, you can become the owner of your Google My Business listing. Having a Google My Business listing makes it even easier for you to reach a high position in Google's search results.
Analysis of competition - how to start to study our competition?
Are you monitoring your website? Are you analyzing profits, losses or return on investment? And do you do similar things with your competitors? Do you monitor their behavior? Do you find the opportunities and opportunities that your competitors give you? Start doing it best right now! See our brief tutorial on how competitive analysis can look like!
Review of the "Wordpress SEO Optimization Course" from Edugrafia.pl
We were asked to review video of the course, which topic is SEO in WordPress. The course was prepared by the Edugrafia platform. Does it give us an opportunity to learn how to build a SEO friendly site? Is the information contained in it useful for beginners? Will advanced users find something for themselves? For these and other questions you will find the answer in our review!
Google Search Console User Guide
Google Search Console is a tool from Google that can be used to improve the visibility of a page in search results. Unfortunately, inappropriate use can seriously harm and lead to a decrease in traffic on the site. Thanks to the following article, you will learn how to properly use the GSC functionality.
What to look for when publishing content?
What to look for when creating and publishing content? What pages should you consider when creating a Content Marketing strategy? What errors can effectively spoil even the best Content Marketing campaign? The most important factors are discussed in this article. Please read!
SEO friendly content - see how to prepare it!
Building SEO friendly content is pretty easy! You just have to learn to reconcile the goals you set with your content, with a few simple rules. Having a SEO friendly content will make your site significantly increase your visibility.
Which SEO services should you outsource?
Improving the visibility of a website in the search engine is an important element of online promotion. We will tell you what services you can outsource to an SEO agency. We will also give you some tips on what to pay special attention when commissioning such services.
Tools and platforms useful for positioning
Positioning is a complex and highly demanding process, so it's important to use tools that will help us by facilitating certain activities and shortening our time. For this purpose, we can use Polish or foreign platforms - like Reach Blogger, WhitePress or Brandle - which SEO functions do "by the way".
Local positioning - what is and how to get to it?
When searching on Google for a particular service, the main criteria we target are distance, price, and quality of service. Google has created a mechanism that locating our place of stay shows us the most recommended places by other users close to us. It is therefore worth to make our position as a top position in local positioning.
The basics of website optimization under SEO
Domain-based search engine optimization is an essential foundation for effective positioning. If the keywords for our site do not have much competition, the optimization itself can significantly improve search engine rankings. Below we have collected the elements that should be taken under the magnifying glass in the first place.
How to Optimally Set Up Site Versions for SEO?
How does the highest position in search results affect the reach of the site, and therefore the number of visits to the site? Hence, it is important for SEO activities to increase the position of the site, but they are much more difficult for multi-lingual services of global scope. What should I do to optimize different language versions of my site?
Where to order content and what is their cost?
Content for your website and content marketing activities can be created by yourself. Or you can outsource it to someone who is definitely more experienced in this topic. Speaking of course, the copywriter. See how the copywriter can help you and what your article rates are up to.
How to find a good SEO agency?
Choosing an SEO agency is a demanding and difficult process. Often, however, this is the only way to improve the situation of our website, and often the whole business. In this article we will help you in the process of choosing the right SEO agency and we will tell you what to look for when signing the contract.
Take advantage of the SEO potential of your Content Marketing campaign
By implementing Content Marketing campaigns, we can very well use them to optimize search results. How to do it to achieve both effects at once? What actions should be implemented and what effects can we expect from such a campaign?
How to get links to your site?
You already know how to start getting links to your web site. However, you have to keep in mind that it is not enough to be higher than your competitors - you have to constantly keep up with the new links. Therefore, here are some more ways to get them to help you be even more successful.
Google Analytics for Beginners
Analysis of conducted SEO activities is essential to verify their effectiveness. We can do it. Using Google Analytics. This will allow us to analyze the traffic on our site for the characteristics of the audience, their location and behavior on the site, and to find out what to do to make the site more attractive.
How to choose the best keywords for positioning?
Success in SEO and the permanent change in search engine rankings is the result of many positioners' actions. One of them is a fundamental keyword analysis. Well done will protect us from a situation in which, despite high search position for the phrase, our actions will be ineffective.
What services to include in your offer?
Marketing services market is a brutal place. You have to constantly develop and uncompromisingly move forward. Sometimes it requires selling the same service, but under different names. In this article I will show you how to sell positioning in several ways without using the word "positioning", and only SEO and some other well-known concepts.
Why content on the page should be unique?
Do you know why content on your website should be unique? Its lack may very adversely affect the position of the search engine page. You do not know how to check it? We'll tell you! Feel free to read an article that will teach you how to gain visibility on Google!
Impact of Content Marketing on SEO
Panda and Penguin are updates that have made many changes to the way we promote websites. In order to be able to effectively promote a page in search results, a new promotion concept is needed. We suggest you use the combination of SEO and Content Marketing!
The skills of a modern SEO expert
With the changes made to Google (changes in the weight of individual signals, improved algorithms, more filters, etc.), the set of skills needed to effectively position your web pages changes. In addition to the technical skills of increasing importance are beginning to have soft skills.
How do I start getting links for a new page?
If you already have a ready and optimized SEO site, it is time to take a good look at it. To do this you need to get interested in the topic of links to your site from other websites. Here are practical tips on where to start and how to find places where you can add links.
Google for Webmasters - useful information about your site
In the SEO environment Google is seen as an officer who punishes for bad practices. But not such a devil is terrible ... "- The company also provides webmasters with the tools they need (Google Webmaster Tools), helping them index their websites more quickly, and helping them identify the causes of search page positioning problems.
What is the positioning of websites?
Almost every one of the fast growing number of Polish Internet users uses Google search. This fact shows that for the sake of your business, it is important to take care of the visibility of your site in the search engine. For those who want to manually position the page, we start a series of articles on this topic.
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